Due to limited resources such as manufacturing, marketing, and channels, Medical device start-ups are usually unable to enter the market or compete in the industry. The common solution is to form a strategic alliance with larger companies.
For example, according to MobiHealthNews, a digital X-ray company obtained a $20M investment from SK Telecom, in a collaboration to provide 2,500 Nanox systems and technical assistance for the manufacture of semiconductor components. Before the announcement, Nanox established a patent portfolio in the US, EU, and China.
Eugene Lu, an analyst of WISPRO, suggested that: if a start-up aims to follow this model. The success factors leading to the collaboration would be 1. proof of the commercial and technical feasibility of the proposed solution, 2. proof that the patents owned by the start-up are able to be asserted to protect the market share of the proposed solution.