CHALLENGE AND OPPORTUNITY
At Apex Medical, patient’s health is our first priority. Although it is costly and time consuming to test the safety, reliability, and clinical effectiveness of a product, a successful medical device can enjoy a long selling period on the market. However, a patent infringement case may suddenly cut off the life cycle of a product, turning the whole investment into nothing.
Globally, our competitors usually have strong patent portfolios, and sometimes even built a patent thicket worldwide. When dealing with thousands of patents, PatentCloud acts as a good platform to organize and visualize information, and forms a knowledge base for the long term. With this online tool, we can search, categorize, annotate, and analyze all patents with other team members simultaneously.
Patent information is also useful in various stages of new product development. At the very beginning of a project, we can landscape patents in the technology domain we are interested in. It gives us valuable insights of how the technology develops, and allows us to find a good entry point for future product development.
EXPECT FOR THE FUTURE
Apex Medical is doing business in an IPR-intensive industry, and many of our competitors are bigger and stronger. At the same time, by adopting a patent data-driven strategy, we can foresee how the industry will change, equip ourselves and react before anyone does. By igniting innovation and heading in the right direction, we expect to surpass our business rivals and become a true leader in the medical device industry.
