Understanding the industry chain allows you to identify market players or competitors in the upstream, midstream or downstream within the industry. This enables you to find out more suppliers or strategic alliance partners so as to enhance your supply chain and partnership management. As supply chain is one of the key elements to determine the success of a business, this will enhance the performance of your business and reduce the risk of disruption to your business.
Finding out market players in downstream allows you to find out more potential customers. For governments, this information illustrates the developing trend of the emerging market, allowing them to identify opportunities, formulate policies and allocate resource better.